Anyone who has been in Internet marketing for longer than a week knows that the Internet chews up content in a hurry. A great deal of the success of Internet ventures eventually comes back to the quantity and quality of the output of the writers. No matter what the content happens to be, it first needs to be written! That is as true of video as it is true of an article on your website.
Your site is often the original contact a prospect has with your company. While website design and your actual product or service are essential, the quality of the presentation of your words will have an enormous impact upon the perceptions that your prospects have of your company. Therefore, you must be certain that the writers who are doing the work are the best that you are able to afford. This is no place to pinch pennies.
Many companies choose to meet their writing needs in house. However, many other companies are not well suited to the task of managing a staff of competent writers, who write carefully and research diligently. Many businesses, instead, contract their writing through free lance authors or by using the experience of an Internet article writing service. Some will go to guru.com, for example, or another website that facilitates the hiring of contract workers.
Free lance writers and article services can be cost effective solutions. In choosing among the many possible professional writers, be sure to find out how much they understand your business needs. Any writer you use should meet these criteria:
1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.
2) No writer can be expected to be an expert in every subject. However, you need to determine whether the writer who is going to write for you has the ability to quickly learn what is necessary about the subject to be able to write about that topic in an engaging manner.
3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.
4) The writers must understand your different business purposes for various kinds of articles. They should be able to verbalize the difference in objectives for writing for your website versus writing for article marketing uses.
5) They must recognize the role articles play in your essential search engine optimization (SEO) efforts. Some free lancers will recognize that need because of repeated exposure to writing for the web. Others will have no idea what the term even means.
All of these topics are more important than whether an article costs you $10, $30 or even $100. Ten lesser quality articles do not have the impact on your success that one very good piece of prose will have.