Mobile phone advertising will soon become as critical to the small business owner’s marketing campaign as Internet marketing is now. With more than five in six households using at lease one mobile phone, and studies that indicate that mobile phone advertising can be up to five times more effective than online advertising, the possibilities are compelling.
But, many people find it hard to understand how mobile advertising works. You hear a lot about how chains and large companies use mobile advertising, which a small business owner might be able to do, but often not. Below you will find a short description of the two most prevalent types of mobile advertising today.
With this type of mobile phone advertising, your customers or prospects ask to get text message advertisements from you. You ask them to text a special keyword that you have used in your other marketing efforts, and by doing so they “opt in” to your mobile advertising list. There are third party vendors that can manage your text message advertising campaigns, the cost can be paid either on an as you go basis or through special pre-paid packages.
After your prospects and customers subscribe to your mobile advertising list, you send them text message advertisements (SMS) through their phones. This form of mobile advertisement works especially well for sending coupons and limited time discounts. Restaurants, retail stores and entertainment type businesses have experienced good success.
Search Engine Mobile Advertising.
The second form of mobile advertising is very similar to the search engines you are familiar with on the Internet. In a nutshell, a consumer will do a mobile search for a particular item they are looking for. Your mobile advertisement appears if it is relevant to the customers search.
Merchants generally subscribe to be part of a search engine database. This form of advertising can help a merchant on a budget, as they usually charge a set monthly subscription fee to be in the database.
Whether you prefer SMS advertising or In Page advertising, there are affordable options available to you for mobile phone advertising.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).